{"id":17129,"date":"2020-01-22T17:04:02","date_gmt":"2020-01-22T16:04:02","guid":{"rendered":"https:\/\/www.leadingx.com\/case-studies\/von-der-reklamation-zur-reklameaktion\/"},"modified":"2020-06-07T13:45:54","modified_gmt":"2020-06-07T11:45:54","slug":"from-complaint-to-advertising-campaign","status":"publish","type":"case_studies","link":"https:\/\/www.leadingx.com\/en\/case-studies\/from-complaint-to-advertising-campaign\/","title":{"rendered":"FROM COMPLAINT TO ADVERTISING CAMPAIGN"},"content":{"rendered":"<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Professional processing of complaints.<br \/>\nTurning complaints into advertising campaigns.<\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>Starting situation of the complaint<\/h4>\n<ul>\n<li>The company has a 24- hour customer service and emergency service.<\/li>\n<li>Should a system fail, customers often respond very emotionally, thus demand an immediate solution for their problem.<\/li>\n<li>Customer service proves to be a particularly challenging task during evenings,\u00a0 throughout the night, as well as on weekends.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Goal<\/h4>\n<ul>\n<li>Complaints are dealt with,\u00a0 professionally and with a positive approach.<\/li>\n<li>Employees respond with flexibility to the upset person they talk to.<\/li>\n<li>Creating enthusiasm and joyful ease at the workplace increase performance, quality and work standard.<\/li>\n<li>Avoiding endless justifications and blame for mistakes or failures, result in more<\/li>\n<li>work ethics\/enthusiasm and time-saving<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Process<\/h4>\n<ul>\n<li>LeadershipXperience,\u00a0 LeadingX10 for all managers<\/li>\n<li>an individual\u00a0 two-day\u00a0 workshop for all employees<\/li>\n<li>A one-day workshop for and with all employees, who are involved in the direct process of complaint.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Content<\/h4>\n<ul>\n<li>Becoming aware of your own attitude, thought- and behavioral patterns.<\/li>\n<li>Learning how to avoid justifying ourselves and blaming others.<\/li>\n<li>Learning to interpret every complaint as free business advice.<\/li>\n<li>Understanding why emotions arise and learning how to navigate them and deal with them.<\/li>\n<li>What does active listening during phone conversations mean?<\/li>\n<li>Role-play and examples of instances, giving tools how to handle complaints and deal with customers on the phone.<\/li>\n<li>Enjoyment and enthusiasm at work, which promotes better performance and quality of work.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Result<\/h4>\n<ul>\n<li>Employees can empathize with the emotional thought process of the customer, thus align their own actions accordingly.<\/li>\n<li>Complaints are seen as free business advice and taken as opportunities for the company&#8217;s improvement,<\/li>\n<li>which is furthermore applied, as a possibility to create added value.<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","tags":[],"class_list":["post-17129","case_studies","type-case_studies","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Complaint to Advertising campaign<\/title>\n<meta name=\"description\" content=\"Professional processing of complaints. Turning complaints into advertising campaigns ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leadingx.com\/en\/case-studies\/from-complaint-to-advertising-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Complaint to Advertising campaign\" \/>\n<meta property=\"og:description\" content=\"Professional processing of complaints. Turning complaints into advertising campaigns ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.leadingx.com\/en\/case-studies\/from-complaint-to-advertising-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadingX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeadingX.Xperience.creates.Xcellence\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-07T11:45:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.leadingx.com\/wp-content\/uploads\/2019\/12\/LeadingX-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1303\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.leadingx.com\/#organization\",\"name\":\"LeadingX\",\"url\":\"https:\/\/www.leadingx.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/LeadingX.Xperience.creates.Xcellence\/\",\"https:\/\/www.linkedin.com\/in\/markusgruberleadingx\/\",\"https:\/\/www.youtube.com\/channel\/UCotB7KtvXuT665gWvdDJi5Q\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.leadingx.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.leadingx.com\/wp-content\/uploads\/2019\/12\/LeadingX-logo.png\",\"contentUrl\":\"https:\/\/www.leadingx.com\/wp-content\/uploads\/2019\/12\/LeadingX-logo.png\",\"width\":1303,\"height\":658,\"caption\":\"LeadingX\"},\"image\":{\"@id\":\"https:\/\/www.leadingx.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.leadingx.com\/#website\",\"url\":\"https:\/\/www.leadingx.com\/\",\"name\":\"LeadingX\",\"description\":\"Xperience creates Xcellence\",\"publisher\":{\"@id\":\"https:\/\/www.leadingx.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.leadingx.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.leadingx.com\/en\/case-studies\/from-complaint-to-advertising-campaign\/#webpage\",\"url\":\"https:\/\/www.leadingx.com\/en\/case-studies\/from-complaint-to-advertising-campaign\/\",\"name\":\"From Complaint to Advertising campaign\",\"isPartOf\":{\"@id\":\"https:\/\/www.leadingx.com\/#website\"},\"datePublished\":\"2020-01-22T16:04:02+00:00\",\"dateModified\":\"2020-06-07T11:45:54+00:00\",\"description\":\"Professional processing of complaints. Turning complaints into advertising campaigns ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.leadingx.com\/en\/case-studies\/from-complaint-to-advertising-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.leadingx.com\/en\/case-studies\/from-complaint-to-advertising-campaign\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.leadingx.com\/en\/case-studies\/from-complaint-to-advertising-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.leadingx.com\/en\/\",\"url\":\"https:\/\/www.leadingx.com\/en\/\",\"name\":\"Startseite\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.leadingx.com\/en\/case-studies\/from-complaint-to-advertising-campaign\/#webpage\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.leadingx.com\/en\/wp-json\/wp\/v2\/case_studies\/17129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.leadingx.com\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/www.leadingx.com\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:attachment":[{"href":"https:\/\/www.leadingx.com\/en\/wp-json\/wp\/v2\/media?parent=17129"}],"wp:term":[{"taxonomy":"tags","embeddable":true,"href":"https:\/\/www.leadingx.com\/en\/wp-json\/wp\/v2\/tags?post=17129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}