{"id":17163,"date":"2019-12-19T15:20:32","date_gmt":"2019-12-19T15:20:32","guid":{"rendered":"https:\/\/www.leadingx.com\/case-studies\/aktiv-verkaufen\/"},"modified":"2020-06-07T13:22:24","modified_gmt":"2020-06-07T11:22:24","slug":"active-selling","status":"publish","type":"case_studies","link":"https:\/\/www.leadingx.com\/en\/case-studies\/active-selling\/","title":{"rendered":"ACTIVE SELLING"},"content":{"rendered":"<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>To become &#8216;market-leader&#8217;, through active and authentic selling<\/h3>\n<p>&nbsp;<\/p>\n<h4>Starting position<\/h4>\n<ul>\n<li>Number two on the world market, yet active selling is not often used.<\/li>\n<li>Many internal changes and purchases<\/li>\n<li>Solid framework<\/li>\n<li>Sales\u00a0 could prove to be a &#8216;bottleneck&#8217; for future challenges<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Goal<\/h4>\n<ul>\n<li>active selling<\/li>\n<li>being global market-leader<\/li>\n<li>&#8220;don&#8217;t buy&#8221; market shares<\/li>\n<li>create a basis for &#8216;cross-selling&#8217;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Process<\/h4>\n<ul>\n<li>Integration of management and the Board of Directors<\/li>\n<li>X10 for all salespeople, sales manager and the Board of Directors<\/li>\n<li>Sales-Navigation<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Result<\/h4>\n<ul>\n<li>Clear turnover and profit growth<\/li>\n<li>Companies from other countries, not participating in this educational project, experience a visible decline.<\/li>\n<li>Move towards number one position in the world market<\/li>\n<li>Turnover increase to more than 1 billion \u20ac<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Magic<\/h4>\n<p>&#8220;I&#8217;m in external sales for more than 30 years and believed: I know it all &#8211; now I realised how many reserves (unconscious in competences ) I still have. I should have done this training much earlier &#8211; but, &#8216;better now than never&#8217;.<\/p>\n<p>&#8220;Now we&#8217;re all &#8216;talking the same language&#8217; and are able to support each other to develop further.&#8221;<\/p>\n<p>&#8220;Multiplication of the development process (Sales-Navigation) in other countries and their languages: Italian, French, English.&#8221; MG<\/p>\n","protected":false},"featured_media":0,"template":"","tags":[],"class_list":["post-17163","case_studies","type-case_studies","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACTIVE SELLING<\/title>\n<meta name=\"description\" content=\"Results: turnover and profit growth. Companies from other countries. Move towards number one position in the world market. 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