{"id":17184,"date":"2019-12-12T15:07:58","date_gmt":"2019-12-12T14:07:58","guid":{"rendered":"https:\/\/www.leadingx.com\/case-studies\/erfolgreich-verkaufen-im-einzelhandel-retail\/"},"modified":"2020-06-07T13:37:33","modified_gmt":"2020-06-07T11:37:33","slug":"successful-sales-in-retail","status":"publish","type":"case_studies","link":"https:\/\/www.leadingx.com\/en\/case-studies\/successful-sales-in-retail\/","title":{"rendered":"SUCCESSFUL SALES IN RETAIL"},"content":{"rendered":"<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Attitudes and techniques to realise desired results and experiences<\/h3>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4>Selling isn&#8217;t everything, but without sales nothing counts.- because &#8211; the best products and services are futile, if not successfully communicated and sold.<\/h4>\n<p>&nbsp;<\/p>\n<h4>Starting position \u2013 Retail<\/h4>\n<ul>\n<li>Products and prices are becoming more and more matched, exchangeable and can be purchased through various channels<\/li>\n<li>It&#8217;s the sales-people, who make the difference to the USP and the competitors<\/li>\n<li>Challenges and pressure from all sides: the internet, discount shops, complaints, transparent pricing, new competitors<\/li>\n<li>negative routine in sales: &#8220;can I help,- you&#8217;re just browsing?- no added sales&#8230;.<\/li>\n<li>negative attitude, anger and frustration: little active and joyful sales, listless dealing with complaints&#8230;.<\/li>\n<li>bad atmosphere, also noticeable for customers &#8211; &#8216;lone fighters and insular-mentality&#8217;, a culture of no errors<\/li>\n<li>shrinking or stagnating turnover and profit, small contribution margins<\/li>\n<li>Customer changes over to the competitor, reversed customer-frequency<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Goal<\/h4>\n<ul>\n<li>Enthusiastic customers through enthusiastic sales-people<\/li>\n<li>Active selling with enthusiasm<\/li>\n<li>Creating customer-enthusiasm and customer-loyalty<\/li>\n<li>Increase turnover and profits<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Development-process and module<\/h4>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0Me: attitude, personality &amp; self-management<\/strong><\/p>\n<ul>\n<li>Only through the attitude, of every individual co-entrepreneur, can the overall business result be changed positively<\/li>\n<li>Personal responsibility, dealing with anger, pressure and stress<\/li>\n<li>Emotions don&#8217;t sell products. &#8216;You can only light a fire, if you have the spark within yourself&#8217;<\/li>\n<li>What are magic moments and how can I create them<\/li>\n<li>How to turn customers into fans,-(active full reference)<\/li>\n<\/ul>\n<p><strong>IT: Sales-navigation: procedures and structure of a\u00a0 successful sales-process<\/strong><\/p>\n<ul>\n<li>Sales-navigation: selling &#8211; negotiating &#8211; arranging &#8211; earning<\/li>\n<li>Rules of conduct, methods and techniques, how to move and thrill people, overcome resistance and achieve goals<\/li>\n<li>How to sell, negotiate, arrange, and earn, &#8211; playfully, without\u00a0objections and with joy<\/li>\n<li>From complaint to advertising-action: using complaints as an opportunity<\/li>\n<li>Cross-selling: tips and tricks<\/li>\n<\/ul>\n<p><strong>US: Contact, relationship, communication,team<\/strong><\/p>\n<ul>\n<li>being in touch and building relationships<\/li>\n<li>effectively communicating: people buy from those, who listen and enquire, with empathy<\/li>\n<li>Get away from the &#8216;club of victims&#8217;! From one that thinks about problems to one that realises opportunities<\/li>\n<li>How to make productive use of success as well as of failure?<\/li>\n<li>Learning from the best within the company &#8211; together we know and achieve more<\/li>\n<li>from that, how to we develop a &#8216;learning organisation&#8217;?<\/li>\n<\/ul>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4>Result<\/h4>\n<ul>\n<li>noticeable better team-spirit, win &#8211; win<\/li>\n<li>Word of mouth recommendations, through enthusiastic sales-people and customers<\/li>\n<li>Employees enjoy and are having fun with active selling<\/li>\n<li>Productively learning: together and from one-another<\/li>\n<li>Increasing turnover and added value<\/li>\n<\/ul>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4>Magic<\/h4>\n<p>&#8220;outstanding and memorable exercises and experiments&#8221;<\/p>\n<p>&#8220;lasting anchoring for practical use&#8221;<\/p>\n<p>&#8220;great atmosphere, lots of humour and playful selling&#8221;<\/p>\n<p>&#8220;coming from practical experience &#8211; for practical use&#8221;<\/p>\n<p>&#8220;with less effort &#8211; noticeably more selling!&#8221;<\/p>\n<p>&#8220;looking forward to the next seminar!&#8221;<\/p>\n","protected":false},"featured_media":0,"template":"","tags":[],"class_list":["post-17184","case_studies","type-case_studies","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SUCCESSFUL SALES IN RETAIL - LeadingX<\/title>\n<meta name=\"description\" content=\"Team-spirit, win - win. 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