{"id":17199,"date":"2019-04-01T15:33:23","date_gmt":"2019-04-01T13:33:23","guid":{"rendered":"https:\/\/www.leadingx.com\/neue-und-bestehende-kunden-begeistern-und-gewinne-steigern\/"},"modified":"2020-06-02T18:45:03","modified_gmt":"2020-06-02T16:45:03","slug":"thrilling-new-and-existing-customers-increasing-profits","status":"publish","type":"post","link":"https:\/\/www.leadingx.com\/en\/thrilling-new-and-existing-customers-increasing-profits\/","title":{"rendered":"Thrilling new and existing customers & increasing profits"},"content":{"rendered":"

<\/h3>\n
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The trade fair business<\/h3>\n

is also shaped by dynamic changes, digitalisation and global competition. It\u2019s an increasing challenge to get customers to visit trade fairs, to offer a real USP, to offer differentiation and useful experience for the customer, while achieving the goals of the trade fair. Now: all information is available online at any time, videos, pictures, evaluations and references facilitate easier purchasing and often make visiting a trade fair unnecessary.<\/p>\n

Because of that, sales people at trade fairs are faced with new situations: customers are well informed, can easily compare suppliers, and have higher expectation of customer service.<\/span><\/span><\/span><\/p>\n

Many suppliers react to that with a \u2018bigger, technically advanced, more expensive\u2019 exhibition stand. Those trade fair\u00a0 \u2018cathedrals\u2019 grow to the sky or use an enormous chunk of trade fair area. The cost\/effect ratio is questionable and rarely achieves the desired goals. In order to cut costs, many trade fairs are happening less frequently.<\/span><\/span><\/span><\/p>\n

Every trade-fair customer knows of some overwhelmed, halfheartedly acting, badly motivated, stressed trade fair advisor and of their ‘scaring-customers-away-program’<\/strong>.The opportunity, of a personal meeting and the emotional experience with a well motivated and competent trade fair team, is totally missed. Only there, it would be possible to work out an crucial advantage, real differentiation and lasting distinction to the competition.<\/strong>\u00a0\u00a0<\/span><\/span><\/span><\/p>\n

\n

Experience with the LeadingX-approach, what \u201estate of the art\u201c at a trade fair is, how it can strengthen your brand and increase customer-loyalty as well as turnover and profits.<\/span><\/span><\/span><\/p>\n

“One video speaks louder than 1000 words!” Have a look to see what’s possible with a great trade fair team.\u00a0<\/a><\/p>\n

\n

Details to trade fair- and sales-training<\/strong><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

The trade fair business is also shaped by dynamic changes, digitalisation and global competition. It\u2019s an increasing challenge to get customers to visit trade fairs, to offer a real USP, to offer differentiation and useful experience for the customer, while achieving the goals of the trade fair. 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