Leadership with new awareness and the right attitude
We’re becoming increasingly aware, that current, professional, personal and social changes and challenges, can’t be solved, with management- and behavioral-methods, dating back to the last century. Einstein once said: “no problem can be solved from the same level of consciousness and attitude, that created it. We’ve expanded on Einstein’s thoughts and developed an approach to leadership; for problems, challenges, goals and processes of change, based on a new consciousness and fitting attitude: LeadingX
LeadingX: You always lead…
…even if it isn’t printed on your business card. You’re leading people, teams, customers, organisations, projects, changes, talks and most of all: your life! We’re convinced, people who create and lead, with their potential, are a decisive force on this planet. With LeadingX you will learn to realise and experience your full potential . Self-assured, you will create, manage and manifest the results and experiences you wished for.
E(X)cellence: Acting self-assured and with the right attitude*
For us, e(X)cellence stands for, leading actively and with supreme ease, inner calm and consistency. Crucial for that is, the fitting attitude, for leading a successful, happy and healthy way of work and live. Lasting behavioural change is only possible through further development of attitude, because our behaviour is shaped by our attitude . Over 35 years of experience and research in thousands of events and training in Europe, we’re able to make people aware of – and thus train attitude, which forms the basis for successful people, teams and organisations.
*Attitude in the sense of: composure, patterns, values, habits, impressions, ideas, mindset, imagination, convictions, paradigm, spirit, culture and meaning.
Xperience: knowledge, not applied is unawareness!
…and understanding is only a consolation.
With LeadingX you are not force-feed- with knowledge, having to take in massive amounts at high costs, process little with difficulties and make use of even less of it. The services of LeadingX are experience-oriented and remarkable, in regard of design, staging and setting. Our approach with mind, heart and hand combines learning, experiencing, and actively ‘doing and feeling’. Thereby, transformation is initiated and implemented – hence – realised…. as realisation is the best reward!
Xcrossing: integral – ambidextrous
The opposite of a truth – might be true as well! LeadingX unites seeming opposites, and promotes the ability to effortlessly think and act, in an “as-well-as” mode.
Opposing poles are transformed, combined in fitting balance. Like…
- Manage factual topics X leading people
- Individual performance X team performance
- Control X trust
- Security X new discoveries
- Individual X team
Effective development-processes require…
the optimal interaction of the four dimensions:
- Leadership & personality: attitude, position, guidance, values
- Cooperation, team & sales: relationships, culture, communication, win-win
- Individual innovation & change: individual development, goals, management, structure, actions
- Co-innovation & change: common cooperative goals, strategy, processes, implementation
X – The essentials from your inner core
… arrange self-confidently those four dimensions. Awareness and attitude, creativity and realisation are the core of your work.
This is the key- pivotal element of all our seminars, workshops and coaching, and is reflected in LeadingX – Xperience creates Xcellence.
Your gain through LeadingX: Experiencing work anew
- healthy growth, added value and being successful!
- Results: goals such as, turnover, profit, customer-enthusiasm, growth…
- Experiences: energy, joy, team-spirit, meaning, fulfilment, happiness….
- Engaged: co-entrepreneurs, who contribute substantially to the success, by living their full potential, healthy, with inner balance and supreme ease.
Xacdemy – attitude-oriented, individual and effective development-programs for your SUCCESS
Experience- and attitude-oriented LeadingX-services are the basis for the Xacademy. We combine these modules for your very own, personal, individual and effective development-program.
Xdigital – accompanying and inspiring digitisation, leadership, and corporate-culture
Xdigital uses and combines digital technology, for effective and attitude-based development- and innovations-processes. Numbers speak for themselves, but what is measured, usually doesn’t count, and what really counts hasn’t been measured, so far. With ‘LeadingXdigita’ we measure what really matters.
Who can describe us better than our customers?
Experiences that make impact visible.

“Great experience and valuable information – the next step of our development – professionally done . Thank you!”
Berthold Porath
CEO of Dornier Museum


Für mich war es eines der besten Seminare, das ich je erlebt habe. Ein Jahr nach der Seminarteilnahme bin ich immer noch von der Nachhaltigkeit begeistert.
Manfred Waldauf
Kaufmännischer Leiter, Prolicht


“I have known Markus Gruber as leadership coach in our hotel, for many years. As his participants aka our guests always were thrilled and enthusiastic, I became curious and also signed up for a LeadingX-seminar. The seminar offered me not only vital but essential tools for my not always easy everyday life at work, and I have been successfully using the given tools, for years now. I have not only learned a huge amount during these teaching days but made unique experiences, that I will never forget. Deeper experiences, unlike with other seminars, where the effect starts to already dissolve again the following day. My employees were equally simply thrilled and enthused, – so this was a well worth investment, which my company will continue to benefit from.”
Maria Ammerhauser
entrepreneur, Hotel Ammerhauser


Von allen Mitarbeitern positives Echo und neue Motivation. Entscheidend ist, dass sich die Schulung in konkreten Zahlen als Erfolg erweist.
Karl Frenzel
Divisionsleiter-Prokurist, Würth


“I’ve done many seminars in the past and not all of those have been great, so I was quite sceptical at the beginning of this one ! As the seminar progressed, my enthusiasm grew and I started really enjoying it. It turned out to be an extraordinarily interesting, brilliant seminar, during which I learned new things and refreshed existing knowledge !”
Schimmerl Kurt
CEO, Schwöller


“Many thanks for this amazing, really great seminar. I am ecstatic!!!”
Daniela Niederwolfsgruber
STOCK resort, assistance CEO


“This seminar was a great and really most informative experience, which showed me a lot of new positive perspectives !”MG
Dr. Thomas Wörndle
attorney at law


“These were definitely four insightful and exciting days for me; – a seminar that produced the most lasting, beneficial results for me, to date.”
Florian Riepe
Director Marketing, SPORTFIVE


“I’ll add this feedback with great pleasure. After having done a lot of seminars, I’m convinced there are no others that surpass the quality of seminars, led by Markus Gruber !!!!”
Elmar Grimm
Entrepreneur, Raumdesign Grimm


“This seminar has definitely been one of the best seminars, I have ever experienced. based on the impressive training concept and the trainer’s personality of Markus Gruber. One year has gone by, since I’ve participated the seminar, and I am still enthused about the lasting effects this has offered me.”
Manfred Waldauf
CFO, Prolicht


“…held my attention throughout,really educational, giving me lots of joy and motivation. Full of energy I’m eager to go and totally relaxed at the same time! This impressive, motivational energy works for me and also those I’m delegating !”
Eva Maria Mann
Head of HR, Demmeler


“This was the best thing happening to me in my life! Honoring, appreciative, exciting and giving me many different realizations. These realizations I will be able to make use of, for the rest of my days, – professionally as well as in my private life. For the time spent on this seminar, I have since been rewarding many times over.”
Andreas Moreau
Entrepreneur, Moreau Fashion and Sports

Frequently asked questions
Clear answers tailored to the topic.
What does self-leadership mean in modern leadership development?
Leadership begins with sound self-awareness and effective self-leadership. Those who recognise and manage their own automatic patterns make clearer decisions and lead organisations and teams with stability, health and value creation, even in volatile markets.
How does inner attitude influence business success?
Attitude at every leadership level shapes organisational culture. Leadership coaching and LeadingX Xperiences reveal unconscious patterns and help leaders anchor healthy, value-oriented value creation.
Can attitude and unconscious patterns be trained?
Yes. LeadingX uses experience-based methods to make attitudes conscious and therefore trainable. Outdated patterns of thought and action can be replaced by effective behaviours and anchored sustainably in everyday leadership.
Why do management methods fail without the right mindset?
Methods, processes and structures are important, but often remain ineffective without the right inner attitude. When the foundation of attitude, convictions and values is sound, management tools can achieve their full effect.
How does LeadingX make attitude and mindset trainable?
We combine insights from neuroscience and systems science with timeless wisdom, addressing mind, heart and hands at the same time. Learning, experience, emotion and active action are connected.
What distinguishes the four-dimensional leadership concept?
LeadingX combines powerful leadership, genuine cooperation, personal innovation and collaborative innovation. With the right attitude, this creates a holistic approach to responsible leadership and peak performance.
