Situation and challenges
Demographic change, skills shortages, digitalisation and the changing motivations of generations X, Y and Z demand innovation in recruitment. Competition for talent determines organisational success. Leaders play a decisive role: people often join or leave because of their manager rather than the company itself.
You are not simply looking for applicants. You are an applicant too. Top candidates are not petitioners. Recruitment has changed fundamentally. Continuing with old assumptions is like playing towards the same goal after changing ends in football.
Goals
Apply marketing and sales concepts to recruitment, develop authentic employer branding, and create an attractive workplace through contemporary leadership and an inspiring team climate. Find, attract and retain the right employees.
Content
- Competition for employees across generations.
- Translate marketing and sales into recruitment: basic expectations, performance and delight factors; relationship-building and CRM/ERM; knowing your offer and presenting it convincingly; goal-oriented recruitment conversations; employee experience; learning from successes and failures.
- Use XNavi and V-Navi as models for recruitment and marketing.
- Increase employer attractiveness and strengthen your employer brand.
- Use Xmove and effective NeuroLeading to reach, inspire and attract people.
- Develop new recruitment approaches and ideas.
- Create a leadership culture that attracts talent.
- Build a workplace where creativity and team spirit flourish, supporting satisfaction and productivity.
- Position yourself through personnel marketing and use current channels to reach suitable people.
- Lead interviews that create a positive candidate and employee experience.
Results
Participants report navigating recruitment confidently with XNavi and V-Navi, applying proven marketing and sales practices, finding more potential employees and attracting specialists and leaders through compelling presentations and authentic conversations. Innovations in the application process and active involvement across departments help attract and retain talent. A growing candidate pool makes vacancies easier and faster to fill.
Interested in moving from searching to finding? Contact us.
