ACTIVE SELLING

To become ‘market-leader’, through active and authentic selling

Starting position

• Number two on the world market, yet active selling is not often used.
• Many internal changes and purchases
• Solid framework
• Sales  could prove to be a ‘bottleneck’ for future challenges

Goal

• active selling
• being global market-leader
• “don’t buy” market shares
• create a basis for ‘cross-selling’

Process

• Integration of management and the Board of Directors
• X10 for all salespeople, sales manager and the Board of Directors
• Sales-Navigation

Result

• Clear turnover and profit growth
• Companies from other countries, not participating in this educational project, experience a visible decline.
• Move towards number one position in the world market
• Turnover increase to more than 1 billion €

Magic

“I’m in external sales for more than 30 years and believed: I know it all – now I realised how many reserves (unconscious in competences ) I still have. I should have done this training much earlier – but, ‘better now than never’.

“Now we’re all ‘talking the same language’ and are able to support each other to develop further.”

“Multiplication of the development process (Sales-Navigation) in other countries and their languages: Italian, French, English.” MG