Xperience creates Xcellence
The (R)evolution of awareness and attitude for today’s challenges, value creation and healthy growth.
We inspire, train and coach people and organisations to master current challenges and grow sustainably with the right attitude.
You lead all the time: people, teams, customers, organisations, projects, change and conversations. Above all, you lead yourself, your career and your life. Leadership starts with self-leadership and requires development. Leaders face enormous demands from all sides. Responsible leaders are our greatest resource for addressing today’s challenges and achieving healthy growth.
You and your team make the difference!
Every action begins with thoughts, feelings and expectations. Our inner attitudes, beliefs and values shape our behaviour. In our seminars, workshops and coaching, we engage head, heart and hands, combining current research with timeless wisdom. Attitudes become conscious and can therefore be developed through practice.
LeadingX makes attitude trainable!
Anyone can settle for average. Discover how to lead from your inner centre and achieve outstanding performance with the right attitude. Act proactively and innovatively, lead with strength and confidence, and remain calm, clear and balanced. Achieve both the results and the experiences you want.
Experience success in every senseWe all sense that returning to old leadership models is no longer an option. Yet some still spend considerable time and money trying to solve today’s problems with approaches from the last century. You no longer have to.
What matters today is fundamentally rethinking our approach, developing our attitude and embracing a new perspective. Effective development requires the four dimensions to work together:
Lead consciously and move people in meaningful ways
Learn moreWork together, shape change and sell authentically
Learn moreDevelop personally, put ideas into practice and make a meaningful contribution
Learn moreImprove what exists, create something new and realise opportunities together
Learn more… and shape these four essential dimensions with the right attitude. Awareness and attitude, creativity and insight, coherence and wisdom form the core of your impact.
Attitude encompasses how you think and feel, your patterns, values, habits, experiences, assumptions, beliefs, mental models, inner map, growth mindset, spirit, culture and sense of purpose.
Success in every sense means:
Ten development paths that effectively connect awareness, leadership, cooperation and innovation.
Experience how to lead responsibly, master current challenges, innovate and succeed fully.
Seminar X10 Leadership XperienceHigh Performance Leadership Xperience
Lead & CoachInspire, lead and coach people and develop co-entrepreneurs
CoSpiritCollaborate effectively and develop high-performing teams
V-NaviInspire people, overcome resistance and achieve goals
TIMEBalance all areas of life and gain time for what matters
Fit for Change and InnovationMindset and tools to master change and expand your innovation advantage
Development that lasts
The art of successfully leading yourself and others
Attitude-based, flexible and effective development programmes for your success
LeadingX’s attitude- and experience-oriented services form the foundation of the Xacademy. We combine these distinctive modules into your personal, individual and effective development programme.
Benefit from timeless wisdom, current findings from neuroscience and the social sciences, and 35 years of international practical experience with thousands of seminars, coaching sessions, workshops and development processes.
The Xacademy helps you internalise your topics, anchor insights and initiate lasting transformation.
Conscious Leadership XacademyLead meaningfully and shape new work in digital times
Xacademy – attract and retain employeesThe right people determine the success of the organisation.
ChangeMaster XacademyMaster change, recognise it as an opportunity and use it
High Potential XacademyAttract, identify, challenge and develop potential
SalesMaster XacademyInspire authentically, overcome resistance and build partnerships
Vitality & Resilience XacademyBe effective, healthy and full of energy
Only what is experienced comes alive. Xperience creates Xcellence — with our enthusiasm guarantee.
Hotel Theresa, Zell im Zillertal · Markus Gruber, Lisa Riedl
EUR 2,300 plus VAT and accommodation
Hotel Theresa, Zell im Zillertal · Markus Gruber, Lisa Riedl
EUR 2,300 plus VAT and accommodation · including six months of the X10 Online Guide
Hotel Theresa, Zell im Zillertal · Uwe Pölzl, Christian Auer
EUR 2,300 plus VAT and accommodation · including six months of the X10 Online Guide
XLabor, Brixlegg · Markus Gruber, Lisa Riedl
EUR 1,600 plus VAT
Hotel Theresa, Zell im Zillertal · Markus Gruber, Uwe Pölzl
EUR 2,200 plus VAT and accommodation
Trainer • Coach • Moderator • Speaker • Mindset Challenger
• Change Agent • Opportunity Realiser
Conscious self-leadership
Awareness and attitude for healthy growth and value creation.
I inspire people to lead themselves, move themselves and others in meaningful ways, and shape change together. Then their profession becomes more than work: a fulfilling hobby, an exciting adventure and a joyful game in which they realise opportunities.
Details
Lead Innovation and Change
Turn change into opportunity and shape the future through innovation.
I support entrepreneurs and leaders in becoming fit for their future. Experience counts – especially in leadership and innovation!
Details
Vitality, freedom and a fulfilling life
Mental and physical freedom and a zest for life.
With mindfulness, professional expertise, reflected life experience and a playful, compassionate approach, I support your professional and personal development through coaching, SolutionXperience and Shiatsu.
Details
Potential and generations
Achieve the results and experiences you want through people-centred leadership and CoSpirit.
Coaching, systemic consulting, the conflicts and opportunities of generations X, Y and Z, business succession and human resources management for your success.
Details
Attitude-based self-leadership
Empowered co-entrepreneurs achieve exceptional performance with energy and commitment.
I inspire and train people in attitude-based self-leadership so that they can shape transformation and achieve exceptional performance with vitality, energy and joy.
Details
Digital transformation
Achieve digital success with confidence in the real world.
I support people with potential and leaders in digitalisation projects in developing into charismatic leaders within a short period of time.
Details
Sales and leadership in times of change
Develop attitude, unlock potential, increase impact.
Christian Auer supports sales teams and leaders in developing attitude, unlocking potential and increasing their impact.
DetailsExperiences that make impact visible.
“Great experience and valuable information – the next step of our development – professionally done . Thank you!”
Berthold Porath
CEO of Dornier Museum
Für mich war es eines der besten Seminare, das ich je erlebt habe. Ein Jahr nach der Seminarteilnahme bin ich immer noch von der Nachhaltigkeit begeistert.
Manfred Waldauf
Kaufmännischer Leiter, Prolicht
“I have known Markus Gruber as leadership coach in our hotel, for many years. As his participants aka our guests always were thrilled and enthusiastic, I became curious and also signed up for a LeadingX-seminar. The seminar offered me not only vital but essential tools for my not always easy everyday life at work, and I have been successfully using the given tools, for years now. I have not only learned a huge amount during these teaching days but made unique experiences, that I will never forget. Deeper experiences, unlike with other seminars, where the effect starts to already dissolve again the following day. My employees were equally simply thrilled and enthused, – so this was a well worth investment, which my company will continue to benefit from.”
Maria Ammerhauser
entrepreneur, Hotel Ammerhauser
Von allen Mitarbeitern positives Echo und neue Motivation. Entscheidend ist, dass sich die Schulung in konkreten Zahlen als Erfolg erweist.
Karl Frenzel
Divisionsleiter-Prokurist, Würth
“I’ve done many seminars in the past and not all of those have been great, so I was quite sceptical at the beginning of this one ! As the seminar progressed, my enthusiasm grew and I started really enjoying it. It turned out to be an extraordinarily interesting, brilliant seminar, during which I learned new things and refreshed existing knowledge !”
Schimmerl Kurt
CEO, Schwöller
“Many thanks for this amazing, really great seminar. I am ecstatic!!!”
Daniela Niederwolfsgruber
STOCK resort, assistance CEO
“This seminar was a great and really most informative experience, which showed me a lot of new positive perspectives !”MG
Dr. Thomas Wörndle
attorney at law
“These were definitely four insightful and exciting days for me; – a seminar that produced the most lasting, beneficial results for me, to date.”
Florian Riepe
Director Marketing, SPORTFIVE
“I’ll add this feedback with great pleasure. After having done a lot of seminars, I’m convinced there are no others that surpass the quality of seminars, led by Markus Gruber !!!!”
Elmar Grimm
Entrepreneur, Raumdesign Grimm
“This seminar has definitely been one of the best seminars, I have ever experienced. based on the impressive training concept and the trainer’s personality of Markus Gruber. One year has gone by, since I’ve participated the seminar, and I am still enthused about the lasting effects this has offered me.”
Manfred Waldauf
CFO, Prolicht
“…held my attention throughout,really educational, giving me lots of joy and motivation. Full of energy I’m eager to go and totally relaxed at the same time! This impressive, motivational energy works for me and also those I’m delegating !”
Eva Maria Mann
Head of HR, Demmeler
“This was the best thing happening to me in my life! Honoring, appreciative, exciting and giving me many different realizations. These realizations I will be able to make use of, for the rest of my days, – professionally as well as in my private life. For the time spent on this seminar, I have since been rewarding many times over.”
Andreas Moreau
Entrepreneur, Moreau Fashion and Sports
“Fact: Every LeadingX seminar is a lot more than just a seminar!!!”
Elisabeth Rendl
Head of HR, Bründl Sport
“Especially in times, when you believe to be swimming against the current, realizations, like the ones I experienced in the LeadingX seminar, are truly valuable. It brought a lasting, positive change for me!”
Roland Furthmayr
Key-Account-Manager, Würth
“I told my boss, that in the past we could have saved the money spent on some other seminars, if we would have signed up for a LeadingX seminar in the first place! Reason enough to say thank you very much again for the great time at the seminar. With your sense of humour, your calm and at all times focused manner during the seminar, you took us on a great journey !”
Dieter Korger
leader, Bayer CropScience AG
“From all colleagues -positive feedback. Everyone – newly motivated. The active involvement of the superiors as well as the practical relevance, were imperative. What’s essential is that these two days of training prove to be a success, even in concrete numbers. As of February 23rd, we have already won more new customers that in the entire previous year. (and at the end of the same year, the number of new customers more than quadrupled, in comparison to the previous year!) ”
Karl Frenzel
head of division, Prokurist, Würth
“Once again I’m exited to see with how much ‘ease’ and yet with what intense ‘drive’ your seminars take place. LeadingX- seminars work like the cogwheels of a clock.”
Walter Berger
sales director, Roto
“No other seminar has conveyed its content in such extremely interesting and exciting form. Despite its intensity, I felt like I was on vacation. I realized with increased clarity, that the basis for every success depends on one’s own attitude, as well as our own reactions.”
Alexander Foki
sales director, WO&WO
“I’m always pleased to hear the extremely positive feedback about your seminar. The actual seminar starts when we put the content of the seminar into daily practice, and is tangible in our communication as well as our actions. This supports an ongoing process of learning and development. Thank you!”
Daniela Angius
Department Manager Human Resources, Würth International AG, Chur
“At LeadingX, I was finally able to experience and implement a perfectly structured, really professional process of leadership. Thank you also for the warm guidance and support during the seminar.”
Mag. Marion Schöndorfer
Businessacademy, Chamber for economy Tyrol, WIFI
“It really astonishes me, how this seminar positively changed my perception of problems, as well as my problem solving skills! Again, my compliments for the professional way the seminar was conducted. I’m looking forward to the follow on dates.”
Richard Felix
CEO – GA Actuation Systems GmbH
“LeadingX is a convincing combination of sharing knowledge and practical application to further personal development. The impact of the seminar shows a lasting positive change in the way we perceive, evaluate and deal with situations. I’ve rarely participated in a more impressive and profitable seminar!”
Achim Schulz
Senior Vice President HR, Corporate Human Resources, AL-KO KOBER AG
“Simply ingenious. The combination of realizations, insights and immediate implementation of DOING, which showed already during the seminar the FULL EFFECT of: Developing visions, clear definition of goals and breaking new ground.”
Josef Kurz
CEO Kurz Projekt GmbH
“Inspiring, without any ‘Voodoo’ tricks, but with lots of realisations, I can use professionally and in my private life, on a daily basis !”MG
Dietmar Gstrein
Board of Directors, Tyrol Equity, Konstant
“I’ve attended many seminars in the past and actually I had no desire to take part of another: too theoretical, boring, too little practical use. But since I took part of LeadingX seminars, I’ve learned of completely different kind of development impulses: full of energy, practice-orientated and above all, of lasting usefulness! My colleagues shared the same experience. Before the first seminar they felt skepticism, generally questioned the general use of the seminar. Whereas after the seminar, their insights were anchored, practically implemented, with their Team spirit reignited. Please let’s have more of it!”
Christof Peer
CEO ASH Aebi-Schmidt
“…what a great addition to the one sided expertise universities and colleges teach. The experience of the seminar makes the challenges of career and private life developments a lot easier. Thank you for this formidable experience!” UP
Matin Siding
CFO, Konstant Investment, SAV
“LeadingX: Top-class seminars with a lot of content, that I can use perfectly in my own everyday life. The perspective highlighted through these seminars to take self-responsibility and behave accordingly, is simply brilliant, with the content and different themes perfectly staged and directed by the trainer. A huge THANK YOU!’
Mario Schindlmayr
CEO Würth
“I’ve been to quite a few good seminars, but LeadingX is unique. Not only theoretical learning but with lots of energy, making use of this experience in your professional and private daily life!”
Philipp Lehmann
Head Of International Sales bei Cura Marketing GmbH
“Thank you for the variety of magic moments over these last few days. It truly was one of our best workshops for a very long time!!! Our motto of playfully creating and adding value has been brilliantly implemented.”
Christoph Bründl
CEO Sport Bründl
“Thank you for a new ‘clarity’ -shown through a new lens of perception. For a long time I haven’t observed and seen my surroundings in such a clear and conscious manner!”
Nicole Biedermann
Senior Manager Human Resources, Datacon – Besi
“The strategy-workshop was once again a great success for all of us. Thank you for two eventful and intensive seminar days. The response and time given to our company structure and the collective working for the company’s catalog of measures has inspired and equally motivated, everyone.. The unanimous wish of all participants; this should be an annual event. We’re already looking forward to next time.” UP
Hermann Spiegl
CEO Spiegltec
Since the seminar I detected a lot of determination and energy in my environment based on clarity and calm . I also feel and act like that. Privately and professionally I’ve already initiated the first projects and changes!”
Gerhard Mair
Head of IT, Pfeifer
“I’ve attended many seminars before, but LeadingX seminars are entirely different and unique: they are educational, active and lively, getting to the point with precision, and above all they have a lasting, positive effect.”
Roman Kober
Salesman, Roto Dach- und Solartechnologie
“One can judge a workshop at best after a few weeks. Thus let me express my deepest respect and appreciation of our workshop with you, Markus. Your ‘inserting’ of most vital elements, of personality and of attitude, have been and are especially valuable.”
Christoph Bründl
CEO, Sport Bründl
“LeadingX has so far been one of the most interesting and valuable experiences in my life! It’s striking how beneficial it has been for my professional life, as well as on a personal level.”
Mag. Ing. Wolfgang Sief
Entrepreneuer, SIKO SOLAR
“I’ve been to many different seminars, but none had such a lasting effect as this Seminar ‘Clever organised’! The topics stayed in my head because they where presented in such an entertaining, varied and yet convincing way! An investment well-worth taking.” UP
Alexander Draxl
Sales Manager, Berger Automotive
“This seminar was indeed a very useful EXPERIENCE! You really didn’t promise too much! On a personal level I’ve benefited enormously, and we now have set up the ideal basis to shape the development of our internal management. Thank you very much!”
Alexander Ploner
Head of HR LEITNER – PRINOTH – DEMACLENKO
“LeadingX seminars should be a lot more expensive, considering the lasting benefits they provide for my professional, public and private life! I highly recommend LeadingX to anyone, who wants to move forward and make use of opportunities. A great investment!”
Roland Unterlercher
Entrepreneur, Sport Unterlercher
“Of the many top-class seminars that I have so far attended, the seminar of Markus Gruber was one of the best ever. Without exaggeration it was most probably THE most important seminar for me. Thank you Markus, as with your experience in sales and leadership, you’ve offered me a lot of additional wow-effects, that we will definitely use in our company.”
Mag. Caroline Raffl
Head of Human Resources, Tyrolean insurance
“Eight years ago, I had the opportunity to experience my first seminar with Markus Gruber. I still benefit from it to this day, and can make use of the insights and realizations of this seminar. Can the same be said about another seminar, after such a long time?”
Hubert Gaun
entrepreneur, Gaun und Partner
“I’ve attended many training seminars on different topics in the past, but LeadingX training were by far the best! The way the seminars convey content is unique and leads to many realisations/wow moments, plus lasting changes and ways to optimise attitudes and behaviour – for myself as well as my team.”
Bastian Diebald
Vice President Business Management, Maquet
“Very interesting, well structured, clear instructions, a great speaker, clear, humorous, rich in content, practice-orientated. I can really recommend LeadingX – seminars to any company, which appreciates pro-active, as well as creative employees.”
Katleen Johne
Strategic Development Tirolwerbung
“I wasn’t a great believer in the benefits of seminars, but had to change my opinion after participating in LeadingX seminars! Now, I see and experience many things from a different point of view, and I can really apply and use the realisations I made during the seminar for a successful professional and private life!”
Armin Chiesola
Sales Manager, Meusburger
„After joining the TETA seminar I am overwhelmed by Markus Gruber‘s outstanding abilities as a trainer, coach and salesmen! He is extremely passionate and authentic and finds the right methods, to open your eyes and take you to the next level in your private and professional life! “
Florian Streiter
Chief Sales and Marketing Officer, Prinoth
” I’m normally sceptical and opposed to seminars of this kind. Now I’m totally surprised, even perplexed, how useful and beneficial the experience of this seminar turned out to be!”
Thomas Profunser
Entrepreneuer, McDonald`s
“Many thanks for this exciting experience. Given the extraordinary methodology, this seminar has a lasting and potent effect.”
Birgit Zenkl
Head of Supply Chain Management, Roche
” I’ve done many seminars and teachings on a range of subjects ( self-management, problem solving, how to conduct discussions & so on).This seminar was so far the best and foremost most intense of all, which is great. Like that, its content also stays anchored within you.”
Ing. Christian Egger
Area Manager, CNT Management Consulting
“This personality development seminar was probably the most coherent and dramatically best structured seminar that I have ever been part of! Even my colleagues, who normally are most resistent to advice and adverse towards seminars, were enthusiastic about it. Also top marks in terms of value for money. Markus Gruber is an ideal workshop leader for us: he is authentic and practices what he teaches, and knows how to captivate the participants in his inimitable, unique way.”
Hubert Schaller
Board of Directors, Goldhofer
“Close shop for 2 days and put 40 employees and their bosses in a seminar to work out a ‘vision’ for the team?Is this possible? Is that a good idea? Is it going to pay off? With LeadingX and Uwe Poelzl – IT IS ! Everyone enjoys being at work a lot more, there is more appreciation in dealing with one another, and the team pulls in one direction! Everybody benefits from these positive effects, especially our clients!” UP
Raimund Eller
CEO Team Juenger Steuerberater
“Wow! The structure and content of the LeadingX seminars always has been and still is fascinating for me. I am convinced that the seminar contents will positively stay with me throughout my life, whether professionally or privately. Thank you for the many eye-opening experiences, as well as those that are still awaiting me.”
Günther Ramsebner
Project Manager, Kremsmüller
“I’m totally thrilled. After all the great training I’ve done so far – THIS is the highlight for my professional and private development !”
Mag. Stefan Suess
Department Chief Oberbank Salzburg – Lehen
“LeadingX has thrilled me and directly prompted positive consequences, both, in my personal and professional life. I’ve decided to also make attending seminars with Markus Gruber possible, for my employees.”
Ing. Robert Tratter
Head of R&D Director, Felder Group
“The fantastic layout and professional guidance throughout the seminar has a great effect. I’ve rarely experienced a seminar as highly beneficial as this one.”
Dr. Michael Brandl
CEO, Tirolwerbung
“The actual seminar starts after the seminar, through daily applied entrepreneurial practice and performance. It is especially nice to see how our managers are applying what they’ve learned, with enthusiasm and with lasting effect.”
Josef Margreiter
CEO, Tirolwerbung
“Every executive should take time to experience a LeadingX- seminar and benefit from it! The development of our management team and sales people is outstanding.”
Dr. Werner Amort
CEO, Prinoth
“By far the best Executives-seminar I’ve experienced so far. Innovation through applied creativity: meaningful, practically orientated, lasting.”
Dr. Stefan Hamm
Board of Directors, Tyrol Equity
4 March 2026
With the right attitude and measurable impact. Salespeople face complex customer requirements, fierce competition, destructive price pressure and daily revenue and performance targets. Competition…
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23 September 2025
Play the videos and be inspired. You lead people, teams or a company. You lead conversations, customers and projects. Above all, you lead your…
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23 September 2025
Master challenges and grow sustainably with the right attitude. How can you lead responsibly, master current challenges, grow healthily and succeed in every sense…
Read more →
23 September 2025
Can our inner attitude be trained? For 35 years, we have inspired people and organisations in more than 5,000 seminars, workshops and coaching sessions.…
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16 September 2025
Many people can achieve average results. Average is not enough for your organisation, customers or yourself, and becomes demotivating over time. Experience how to…
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8 September 2025
Methods, processes, management and structures matter, but without the right attitude they have little effect. You have goals and want to achieve particular results.…
Read more →2 September 2025
You lead people, teams or a company. You lead conversations, customers and projects. Above all, you lead your own life. Play the video and…
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26 August 2025
Even the best products, services, ideas, intentions, plans and concepts have no value unless they are communicated, presented and sold effectively. Every company, leader…
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29 April 2025
Are you considering a professional alternative? Would you like to do something meaningful? Do you have the talent and calling to support, train and…
Read more →Clear answers tailored to the topic.
Leadership begins with sound self-awareness and effective self-leadership. Those who recognise and manage their own automatic patterns make clearer decisions and lead organisations and teams with stability, health and value creation, even in volatile markets.
Attitude at every leadership level shapes organisational culture. Leadership coaching and LeadingX Xperiences reveal unconscious patterns and help leaders anchor healthy, value-oriented value creation.
Yes. LeadingX uses experience-based methods to make attitudes conscious and therefore trainable. Outdated patterns of thought and action can be replaced by effective behaviours and anchored sustainably in everyday leadership.
LeadingX combines powerful leadership, genuine cooperation, personal innovation and collaborative innovation. With the right attitude, this creates a holistic approach to responsible leadership and peak performance.
